Strategy
A clear direction for your marketing, built around your business priorities and the people you want to reach.
- Marketing planning and positioning
- Customer journeys and campaign direction
- Practical priorities and measurement
I help businesses connect marketing strategy, CRM and practical AI — turning good ideas into a way of working that moves things forward.
Let’s talk about your businessA clear direction for your marketing, built around your business priorities and the people you want to reach.
Connect your marketing and sales activity with systems that your team can understand and use.
Find useful applications for AI and remove repetitive work, with a focus on the tasks that matter.






You might need a fresh perspective, help getting a project over the line, or ongoing support. We start with the business challenge and agree the work that will make a useful difference.
Review your goals, customer journey and current ways of working.
Set clear priorities, scope and measures of progress.
Put the plan into practice and help your team keep it moving.

My career began in 2007 at Juniper Research, working across marketing, business development and key accounts in telecoms market intelligence. I went on to lead marketing at Alcis, manage the wound and skin care portfolio at Clinisupplies, and become Marketing Manager at LiDCO.
Since 2019, I’ve worked independently as a HubSpot and marketing consultant. My work connects strategy with hands-on implementation: CRM setup, customer journeys, websites, reporting, automation and team training.
That experience spans healthcare and medical devices, facilities management, payments, technology and events — with projects for organisations including Medicareplus, KeyPro, SBC, CogX, Caxton, Mitie, BFY, 4Shor and Creed.
Connect on LinkedInMarketing Software · Content Marketing
Email Marketing · Inbound Marketing
Advanced Digital Marketing
Marketing Metrics & ROI
Social & Digital Media Metrics and Analytics
Tell me a little about your business and what you’re working on.
Project support · Part-time consultancy · Ongoing collaboration